Why Your Clean, Minimalist Website Might Be Killing Your Conversions
Is your minimalist design actually a conversion bottleneck? Learn how the misuse of white space can make small businesses look empty rather than elite, and how to strike the perfect balance between aesthetics and information. Many boutique service providers, consultants, and independent agencies believe that clean, ultra-minimalist web design is the ultimate shortcut to looking […]
Why Rotating Banners Kill Your Conversion Rate
Is a rotating image slider hurting your website’s user experience? Learn the true cost of banner blindness and how to optimize your above-the-fold real estate using cognitive psychology. Many small business owners and founders believe that a hero carousel (or image slider) is the perfect solution for their homepage. It is an understandable instinct. A […]